Swagrani is a unique platform that challenges the traditional wedding industry by offering a price discovery platform that enables vendors to bid for customer’s gigs. Unlike other platforms that simply list vendors and their rates, Swagrani creates a competitive marketplace where vendors compete on price and quality, resulting in lower costs for customers and increased business opportunities for vendors. The platform also provides transparency in pricing and an escrow guarantee to ensure a safe and secure transaction for both customers and vendors. By leveraging technology and innovation, Swagrani is making weddings more accessible and affordable for the middle and lower-middle class population of Guwahati, Assam.